whatisitwhatisitwhatisit?

This is a self–created record label. It began sometime after I started thinking more about music, design and writing—somewhere along the worn edges of 2005. It began, too, because I wanted to make mix CDs more expressive, more cohesive and more personalized. Maybe it was something Rob Gordon said. In any case, these are my creations. After a long break (basically all of 2007) I like to think I'm back at it, but it's hard to tell right now.

I like to think that each CD comes about organically to a large extent; that is, I begin with a general idea or concept and, from there, all of the components—including choosing who the CD is for—come to me gradually as the process is furthered and ideas arrive, like postcards from across the Atlantic, to my mind. This is a frustrating and unproductive way go about it, perhaps—since people I know rarely travel to Europe, and time is never as friendly as one could hope—but I suppose it is all I've got.

Thank you for listening, reading, supporting. I love you too. Special thanks to Walsh for the poetry.

Geoff Guenther, Jan 2008